We all know that wealthy clients get, most of the time, the biggest homes with top of the line features, but have you ever wondered what those features are and what they look like? On an earlier article "I Don't Sell Homes, I Sell a Lifestyle" you can see the entire list. Here I will focus on the Open Space Concept
I think you will agree that she got the deal of her lifetime, and you could, too!
Meet Samantha, a single mom with three kids and a grandchild. She was looking to buy a home and find one in about two months. Being a first time buyer, she needed a bigger home as her apartment was becoming, too small. The location was very important, it had to be close to her and her children’s place or work. In a nutshell, she needed a big home, in a good area with a minimal down payment.
Yes, you heard me right, I am not happy to see so many real estate agents take advantage of you and all the other home sellers out there. When something seems too good to be true, it is too good to be true, period.
I have heard this a some time ago and I heard it again yesterday. “High Net Worth Individuals" are easy to approach, once you get past the gatekeepers.” I believe this for two reasons, one is that two mentors of mine had told me so, and the second reason is because I have experienced it myself.
If you were ever in the market for a home, you probably looked on Zillow, Metrolist or Realtor to find homes that fit your criteria. Most of the homes out there had a description that goes like this:
“Three bedrooms, two bath home with good size backyard. New appliances, granite countertop and new hardwood floor. “
Every real estate agent has a marketing plan, some have a ten points marketing plan, other have a 99 points marketing strategy. Some agents make calls to possible buyers, other use social media and the internet. No matter what a realtor does, there are two reason a home would not sell.
No matter what industry you work in, at one point in your career you probably wished to work with luxury, high-end customers. It could be home sales, jewelry, planes, construction and so forth. That is a great idea, as you tend to make more money when you work with high net-worth individuals. You will one day get there, but when you do, just keep in mind this one thing.